Senior Manager, Product Management
Date: May 13, 2025
Location: Markham, ON, CA, L3R6H2
Company: Hyundai Motor Company
Only Hyundai Auto Canada Corp. team members may apply as an internal candidate. Team members currently employed at other Hyundai subsidiaries are welcome to apply to open positions as an external candidate.
Hyundai Auto Canada Corp. is located in the heart of Markham, Ontario, and is a subsidiary of the esteemed Hyundai Motor Company of Korea. We are also a thriving hub of innovation, automotive excellence, and sheer driving passion. Our journey at Hyundai Canada takes us across the entire spectrum of automobiles, from subcompacts to luxurious premium sedans and the adventurous world of sport utility and crossovers. But we're about more than just cars. We're about crafting an exceptional experience that goes beyond the road.
Here at Hyundai Canada, we don't just hire team members; we embrace a team of individuals who are the driving force behind our growth and our unique culture. We're a dynamic, fast-paced environment where each day unfolds with fresh opportunities and exciting challenges. Our award-winning culture thrives on innovation, the exchange of new ideas, and a relentless pursuit of pushing boundaries.
WHAT YOU WILL DO
The overall responsibility of this position is to manage planning functions for all product, marketing and sales issues related to their assigned vehicle models, including monitoring, researching and responding to actions from competing brands in their class. The position is responsible for developing actions to achieve volume, share and profit targets of assigned vehicles and to supervise the actions of Product Planners in developing a product portfolio that meets consumer needs while achieving internal profit goals. This role will also contribute to building brand value and achieving long-term profitable growth.
HOW WILL YOU MAKE AN IMPACT
- Lifecycle/Business Planning: Manages the development of and maintains lifecycle business plans for assigned models. Develops annual model-level business plans combining current and future sales plans, incentive tactics, market trends, advertising needs, product enhancements and competitive actions
- New Vehicle Launch Plans: Manages the development and implementation of new launch plans for the introduction of new products. Supervises the Product Planning function for their respective products to ensure competitive vehicle packaging and pricing. Plans and leads internal functional groups (Task Force Teams), including business partners, to achieve launch objectives. Manages the introduction and promotions for Special-Edition models throughout vehicle lifecycle
- Pricing: Supports the development of market-based pricing proposals and implementation of pricing and production mix strategies to achieve corporate profit targets
- Market Performance: Develops and reports monthly market performance to objectives of assigned portfolio, including regional performance. Liaises with Sales Operations, Zones, Retail Advertising and Marketing to gather market and competitive intelligence in developing strategic product plans to achieve business objectives. Track macro trends and social media discussion in order to assess their potential impact on sales and brand
- Strategic Product Plans: Manages the development and implementation of strategic product plans for assigned models in support of sales, profit, and brand objectives.
- Supports the development of strategic briefing communications for consumer audiences (brand and retail).
- Co-ordinates with Sales Operations in developing incentive tactics in support of sales, profit and brand
- Develops market position, consumer benefits and consumer target audiences for advertising, marketing and merchandising activities
- Provides direction to functional groups in public relations, marketing communications and advertising to ensure all promotional materials messaging supports the strategic plan direction
- Supports long and short-term media/PR events for all product promotions
- Provides updates and recommended changes to strategic plans on a monthly basis
WHAT YOU WILL BRING TO THE ROLE
- Completion of an undergraduate degree or an equivalent combination of experience and education
- 10+ years of relevant experience in same or similar function with automotive experience being desirable
- Excellent oral and written communication skills
- Strong collaboration skills
- Ability to develop team members.
- Excellent project management skills
- Working knowledge of SAP, Siebel, CRM and industry databases (Polk, PIN, Maritz)
- Strong MS Office skills (Microsoft Excel, PowerPoint, Outlook).
- Strong business systems analysis skills
- Excellent report writing skills
- Fluency in French and/or Korean is an asset
OTHER DETAILS
WHAT HYUNDAI CANADA CAN OFFER YOU
• Award Winning Work Culture
• Health Benefits Start Day One
• Car Leasing Program
• Flexible start times and Hybrid working environment
• RRSP Matching
• Maternity and Parental Leave Top-Up
• Career Development and Mentoring Program
• Tuition Reimbursement Support
WHAT HAPPENS NEXT
Candidates will be reviewed on or before May 21, 2025. All applicants prior to the review date will receive a Plum Assessment to complete to help us learn more about what drives you!
STILL INTERESTED? WHY NOT APPLY?
If you are excited about this role, the automotive industry, or Hyundai Canada, why not apply? Even if you don’t meet every item listed above, or if you have never worked in automotive, we would love to hear from you. The secret to our recruitment success, real humans are reviewing resumes. There are no bots or algorithms in our process, so why not give it try and let us get to know you?
We are committed to providing employees with an experience that will help them grow and develop professionally. Ideal candidates are self-starters, team players and thrive in a dynamic environment. If you are looking to build your career with a growing organization where you can use your knowledge, skills and talents, consider joining our team.
Hyundai Auto Canada Corp. is committed to being an equal opportunity employer. We are also committed to meeting the needs of people with disabilities and their accessibility requirements. If you require accommodation during the interview process, please let us know and we will take all reasonable steps required to meet your accessibility requirements.
We thank all applicants for their interest; only candidates selected to proceed in the recruitment process will be contacted.