Market and Competitive Intelligence Senior Analyst
Date: May 28, 2025
Location: Superior, MI, US, 48198
Company: Hyundai Motor Company
Market and Competitive Intelligence Senior Analyst
- Provide foundational understanding of current market landscape through in-depth insights and competitive analysis.
- Be subject matter expert for overall market performance, competitor performance and product actions, and consumer trends
WHAT YOU WILL DO
- Market Analysis coordination, execution, and reporting of the Automotive industry in U.S., Canada, Mexico and Brazil
- Data analysis expertise in data manipulation, observations, insights, recommendations and reporting with experience in:
- Creating advanced powerpoint presentations which tell the industry story
- Handling data sets: mTab, excel, SPSS, pivot tables, PowerBI, Tableau
- Automotive data: AutoPacific, S&P, Bloomberg, JD Power (IQS, VDS, APEAL, PIN+), CR, KBB, Edmunds, other
- Lead key internal reports – Sales, Auto Shows, Trends, OEM Summaries, Segment Overviews, Competitor Cycle Plans
- Monitor current Economic and Automotive Industry indicators
- Wide-ranging studies focused on features/technology/execution strategies across corporate & brand lineups
- Investigate media and customer feedback to understand “soft” issues related to Vehicles, Powertrain, Technologies, and Features
- Lead and coordinate Benchmarking activities and reports internal to HATCI:
- Arrange for vehicle rental or acquisition and establish internal benchmarking schedule within Product Strategy and with functional teams
- Work with functional teams to establish property needs and timing needs
- Prepare technical reports and present findings to senior management. At a minimum, provide format for summary reporting to functional teams, collect summaries, compile summaries (back-end of report), create overview (front-end of report), and coordinate presenters to senior management
- Manage longer and in-depth projects, alongside quick-hit ad hoc requests.
- Embrace new projects (areas outside of expertise) comfort with some level of ambiguity
- Willingness to switch focus to assist with team initiatives/deliverables, contribute to group work/reports
HOW WILL YOU MAKE AN IMPACT
- mTAB, Excel, PowerPoint, PowerBI, Tableau, JD Power (IQS, APEAL, PIN+), Presentation Skills
- Capable of combining data, experience, well-reasoned judgement and intuition in order to deliver insightful recommendations and a compelling story
- Resilient, flexible, and able to adapt to rapidly changing business requirements
- Passion for discovery and learning; a curiosity that drives you to look beyond the obvious
- Ability to identify problems, analyze causal factors, and provide solutions
- Comfort with ambiguous assignments; skillful at defining and managing scope, timing, and resources
- Self-directed
WHAT YOU WILL BRING TO THE ROLE
- Bachelor's degree in appropriate Engineering, Business, Data Science, Social Science or other applicable field of study
- 5-10+ years of experience in Industry Analysis, Benchmarking, Innovation, Market Research, or Product Planning, ideally in the automotive industry
- Some automotive experience, including but not limited to: Vehicle evaluation, component testing or teardown, competitive intelligence, program management, customer research, forecasting, strategic planning, quality, vendor management
- Experience with data analysis. Particularly valuable would be experience with: IQS, NVCS, AutoKnowledge, AutoSource, AutoPacific, mTab and secondary research
- Expert level of PowerPoint. Comfortable with Excel including pivot tables
- Proven communication skills, report development, coordination of cross-functional teams, and presentation skills
- Candidates applying for positions with Hyundai KIA must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
- Hyundai America Technical Center, Inc. (HATCI) is an Equal Opportunity Employer included Disabled and Veteran. VEVRAA Federal contractor.
WHAT HYUNDAI CAN OFFER YOU
- Zero-dollar Employee Premiums on Medical, Dental, and Vision for You and Your Family
- 100% Employer-paid Disability and Life Insurance
- Hybrid Work Schedule
- Generous Paid Time Off Including Vacation, Sick, and Abundant Holidays
- Competitive Salaries
- A Global Environment that Fosters Diversity
- Retirement Savings and Planning Benefits
- Access to Health Savings Accounts and Flexible Spending Accounts
- Flexible Work Hours
STILL INTERESTED? WHY NOT APPLY?
Nearest Major Market: Ann Arbor
Nearest Secondary Market: Detroit