Director, Genesis Brand & Experiential Marketing

Date: Jun 17, 2025

Location: Fountain Valley, CA, US, 92708

Company: Hyundai Motor Company

At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

 

It’s time you rethink what you expect from an employer.

 

At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

WORK MODEL

#LI-OnSite

WHAT YOU WILL DO

The Director, Genesis Marketing - Brand and Experience is responsible for the development, implementation and management of brand marketing messages directed at the consumer on behalf of Genesis Motor America. This role will architect integrated brand strategies, oversee creative direction, and drive immersive brand experiences through sponsorships, events, media partnerships, and influencer programs. The specific departments under this area of responsibility include Brand Strategy, Multi-cultural Marketing, Experiential Marketing, and Social Media. 

HOW YOU WILL MAKE AN IMPACT

  • Develops concepts for brand enhancement in the US market. 
  • Develops strategic communication channels for brand messages to ensure greatest ROI of marketing funds. 
  • Monthly HMA Governance Meetings helping to direct the monthly review and marketing optimizations based on all data inputs, working with external agency partners as well as internal stakeholders.  
  • Analyze market and consumer data; capitalize on marketing trends, constantly striving to improve targeting, acquisition, and retention methods. 
  • Oversee and direct the strategy and development of advertising including creative production and brand strategy. 
  • The management of all advertising agencies and vendors. 
  • The strategy and development of in-market and lifestyle advertising including creative production. 
  • Strategize marketing related social media activity including content development and paid placements across all platforms. 
  • The strategy and development of experiential programs and activities including sponsorships, promotions, media partnerships, national and regional auto shows, influencer programs, national dealer meetings, NADA, owner events, and other marketing events programs. 
  • Interface and coordinate with Genesis Finance and Genesis Headquarters in the areas of Marketing, Communications, agency management and media strategy. 
  • Oversee all General Market and Multicultural (Hispanic, African American and Korean) national advertising efforts via HMA and agency management in all related areas such as creative strategy and development, and media strategy and planning. 
  • Develop and implement marketing and communication strategies across traditional and digital mediums, leveraging each platform’s unique strengths for optimal performance. 
  • Employee development and management of direct reports provides development, training, coaching and direction to ensure employees are meeting requirements of position, as well as ensuring development for future opportunities. 
  • Effectively coach, counsel, and develop staff. Utilize the diverse talents of the staff by efficiently managing staff’s time, materials and budget while focusing on the goals and vision of the company. 
  • Position’s authority includes check approval, authorization of purchasing/accounting documents associated with department. 
  • Budget performance monitoring with management and oversight to sub-divisions programs.  
  • Responsible for performance management and development of any assigned direct reports. 
  • Conduct hiring interviews, make hiring recommendations, and extend approved hiring offers. 
  • Approve all time off, training, expense reporting, and miscellaneous spending for team. 

WHAT YOU WILL BRING TO THE ROLE

  • Must be a high school graduate. 
  • Bachelor’s degree preferred. 
  • Master’s degree a plus. 
  • At least fifteen years of work experience with five to seven years of management leadership experience at the senior level. 
  • At least five to seven years related automotive experience. 
  • Agency and/or vendor experience, a plus. 
  • Luxury experience, a plus. 
  • Outstanding leadership skills. 
  • Excellent organizational skills. 
  • Ability to delegate and follow up. 
  • Functional knowledge of MS Word, Excel, and office e-mail systems. 
  • Ability to work with all levels of management internally and externally. 
  • Ability to express oneself clearly, concisely, effectively, and convincingly in writing and speaking. 
  • Ability to develop, execute and manage marketing strategies and tactics. 
  • Familiarity with basic budget and accounting functions. 

WHAT HYUNDAI CAN OFFER YOU

  • Compensation Range: $215,000 - $265,000 annual base salary
  • Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
  • Holiday Pay - the company shuts down with pay between Christmas and New Years.
  • Vacation and sick time off
  • Healthcare insurance (medical, dental, and vision)
  • 401(K) company match
  • Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
  • Basic life insurance, short- and long-term disability
  • Mental health, wellbeing, and employee assistance program
  • Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)

WHAT HAPPENS NEXT

Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.

OTHER DETAILS

  • Physical requirements: Normal office duties. 
  • Must be able to travel overnight internationally and domestically (<30%). 
  • Occasional night and weekend work. 
  • Work Model: Hyundai/Genesis is currently in a temporary hybrid work model. Please note that we will be transitioning to a 100% onsite work model effective Monday, July 28, 2025. 

Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.  The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.


Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles