Manager, Multicultural Marketing
Fountain Valley, CA, US, 92708-4229
At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.
It’s time you rethink what you expect from an employer.
At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.
WORK MODEL
WHAT YOU WILL DO
Provides directional support for and contributes to the successful management of Asian, African American, and Hispanic marketing initiatives in alignment with the approved Multicultural Go-to-Market plan and General Market advertising, messaging, and communications strategies. Responsibilities encompass creative development and production, campaign strategy, agency & partner management, social media management, sports integrations, experiential programs, dealer education, research, and community affairs endeavors.
HOW YOU WILL MAKE AN IMPACT
- Guide and support the execution of marketing campaigns tailored to specific cultural, diverse, and intersectional communities.
- Oversee and supervise all related marketing and program budgets.
- Direct external agencies, vendors, suppliers, and partners in developing authentic, culturally resonant creative and influencer programs.
- Guide market research teams in analyzing cultural trends, consumer sentiment, and performance metrics to optimize messaging and audience engagement.
- Develop and implement multicultural marketing communications plans with localized regions and key dealers and top markets to support these initiatives.
- Guide Tier 2 support for Hispanic creative.
- Coordinate programs and projects with relevant departments and resource groups to ensure alignment and effective execution.
- When managing staff, coach, counsel, and develop team members while effectively allocating time, materials, and budget in support of company goals and vision.
- Ability to work independently and make decisions about project executions.
- Determine what issues and or projects need to be brought to Senior Management attention.
- If supervising employees, needs to be responsible for determining work load, evaluating and approving all time and expense reports for direct reports.
WHAT YOU WILL BRING TO THE ROLE
- Must be a high school graduate
- Bachelor’s degree or Masters's degree a plus.
- Six to seven years of experience of which at least five years of directly related experience in Marketing/Advertising required.
- Proven track record of delivering compelling presentations to senior leadership, with strong executive presence and the ability to build relationships across executives, management, and agency partners required.
- Automotive, agency and/or relative client-side experience strongly a plus.
- Ability to manage high-paced environment with multiple projects and agency personnel a plus.
- Bilingual (Korean/English) with a strong written and verbal communication skills a plus.
WHAT HYUNDAI CAN OFFER YOU
- Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
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Holiday Pay - the company shuts down with pay between Christmas and New Years.
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Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
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401(k) retirement plan with Employer Match
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Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
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Vacation and sick time off
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Employer-paid basic life and disability coverage, including Paid-Family Leave.
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Mental health, wellbeing, and employee assistance program
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Health advocate (support)
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Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
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External Training and Development Programs
- Compensation Range: $91,000.00 - $130,000.00 annual base salary
WHAT HAPPENS NEXT
Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.
OTHER DETAILS
- Ability to travel for events and shoots and occasionally work on weekends.
- Up to 70% travel.
- Normal office duties
Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.
