Manager, Product Strategy

Date:  Aug 25, 2026
Location: 

Fountain Valley, CA, US, 92708

Job Req ID:  4015

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

 

It’s time you rethink what you expect from an employer.

 

At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

WORK MODEL

#LI-OnSite

WHAT YOU WILL DO

  • Proactively develop advanced product concepts, strategies and plans that are synergistic with brand strategy, sales plan, and business objectives.

HOW YOU WILL MAKE AN IMPACT

  • Work closely with the Sr. Group Manager to identify and propose new product concepts, through comprehensive understanding of competitor strengths and weaknesses, consumer opinion and purchase behavior, brand strategic positioning, etc., collaborating with Product Planning and Pricing teams.
  • Support model line-up research efforts, including electrified vehicle strategies, that help Hyundai grow market share, establish Hyundai as a green leader, and maximize profitability.
  • Follow electrification trends, including battery innovations, consumer purchase consideration, battery pricing, federal and state battery recycling requirements, etc. and make recommendations
  • Understand consumer/technology/business trends and identify and promote innovation opportunities.
  • Work closely with Sr. Group Manager and department leadership to identify new strategic partnership opportunities with companies, organizations, etc., developing compelling business cases.
  • Collaborate cross-functionally with all HMA business units.
  • Strengthen the relationships with key HATCI stakeholders for “One-Voice” to HMC.
  • Ad-hoc related requests.
  • Develops strategies and makes recommendations that impact the division and broader organization. 

WHAT YOU WILL BRING TO THE ROLE

  • Must be a high school graduate.
  • Bachelor’s degree required.
  • Master’s degree a plus.
  • Six or more years of OEM experience of which at least three years in a strategic role desired.
  • Two to three years of future mobility / MECA related automotive experience.
  • Supervisory experience desired.
  • Excellent analytical skills - use both quantitative and qualitative data to create a broad, dynamic view of the market and synthesize the underlying insights of the data.
  • Adept at identifying key consumer insights and developing them into actionable strategies.
  • Effective knowledge of automotive strategy and market research activities.
  • Excellent oral and written communications skills, with the ability to influence a wide range of management levels, both inside and outside of HMA.
  •  Proven track record presenting complex analyses in straightforward, digestible formats to influence executive decision-making.
  • Thorough computer skills, with proficiency in PowerPoint, Excel and MTAB.
  • Ability to work in a fast-paced environment with multiple simultaneous projects.

WHAT HYUNDAI CAN OFFER YOU

  • Compensation Range: $91,000 - $130,000 annual base salary
  • Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
  • Holiday Pay - the company shuts down with pay between Christmas and New Years.
  • Vacation and sick time off
  • Healthcare insurance (medical, dental, and vision)
  • 401(K) company match
  • Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
  • Basic life insurance, short- and long-term disability
  • Mental health, wellbeing, and employee assistance program
  • Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)

WHAT HAPPENS NEXT

Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.

OTHER DETAILS

  • Physical requirements: Normal office duties. 
  • Must be able to present in front of large audiences.
  • Domestic and International Travel as needed (~10%) 

Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.  The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.


Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles