Senior Group Manager, CRM & Customer Analytics
Fountain Valley, CA, US, 92708
At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.
It’s time you rethink what you expect from an employer.
At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.
WORK MODEL
WHAT YOU WILL DO
- Responsible for overall Customer Relationship Management communication activities, CRM Data Analytics and Demand Generation initiatives. Responsible for overseeing the performance and effectiveness of Lead Management programs, driving process improvements to enhance operational efficiency and business outcomes. Manage strategic development and execution in these areas, as well as budget planning.
HOW YOU WILL MAKE AN IMPACT
- Lead the transformation of Hyundai Motor America’s CRM strategy by developing a hyper-personalized customer experience program focused on increasing owner retention, engagement, and loyalty.
- Design and implement targeted customer journeys using personalized offers, trade-in opportunities, payoff information, and individualized messaging based on unique customer needs and behaviors.
- Leverage first-party enterprise data, including purchase history, finance and lease records, service interactions, and Customer Care insights, while incorporating second- and third-party audience data to enhance customer intelligence.
- Utilize AI-driven solutions to synthesize customer data, improve audience segmentation, optimize targeting, and deliver highly relevant one-to-one communications across multiple channels, including social media.
- Lead the development of a marketing-focused data lake that creates a unified, cleansed, and de-duplicated customer database for CRM and broader marketing initiatives.
- Oversee strategic initiatives that modernize Hyundai’s Lead Management program through AI-powered personalization and enhanced dealer-customer communication experiences.
- Partner with executive leadership, cross-functional teams, agencies, and external vendors to align CRM programs with business objectives and customer expectations.
- Establish data-driven measurement frameworks to evaluate CRM performance, optimize campaign effectiveness, and improve customer analytics capabilities.
- Serve as the business owner and subject matter expert for customer database management, VIN analytics, privacy compliance, and opt-in/opt-out strategies.
- Provide leadership, mentorship, and strategic direction to internal teams and agency partners while driving continuous process improvements, innovation, operational excellence, and achievement of key marketing performance goals.
WHAT YOU WILL BRING TO THE ROLE
- Must have a high school diploma.
- Bachelor’s degree preferred.
- Master’s degree a plus.
- Fifteen or more years of which at least five years of directly related experience in CRM in automotive OEM or other consumer facing industry with a detailed understanding of the overall marketing function.
- Three or more years of supervisory experience desired.
- Ability to manage high-paced environment with multiple projects and agency personnel.
- Ability to develop strong interpersonal relationships at a variety of levels; Executive, managerial, subordinate and agency hierarchy of personnel.
- Ability to lead the creative development of a campaign and maintain a macro strategy.
- Effective project, personnel and budget management skills.
- Understanding of the overall customer relationship building and management.
- Ability to identify/quantify business opportunity as it applies to CRM technology, programs, and data.
- Ability to assess operational and strategic strengths and make recommendations to leverage or augment strengths and weaknesses.
- Ability to create and present executive facing presentations and other materials.
- Ability to work on multiple projects and set priorities.
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Salesforce experience is a must have.
WHAT HYUNDAI CAN OFFER YOU
- Compensation Range: $149,800 - $214,000 annual base salary
- Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
- Holiday Pay - the company shuts down with pay between Christmas and New Years.
- Vacation and sick time off
- Healthcare insurance (medical, dental, and vision)
- 401(K) company match
- Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
- Basic life insurance, short- and long-term disability
- Mental health, wellbeing, and employee assistance program
- Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)
WHAT HAPPENS NEXT
Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.
OTHER DETAILS
- Physical requirements: Normal office duties.
Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.
Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles
