Senior Group Manager, Integrated Relations & In-Market Comms
Fountain Valley, CA, US, 92708
At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.
It’s time you rethink what you expect from an employer.
At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.
WORK MODEL
WHAT YOU WILL DO
- The Sr. Group Manager, Integrated Retail and In-Market Communications is responsible for Hyundai’s retail and in-market communications strategy, execution, and messaging across all channels. This role provides strategic leadership to ensure national brand and product priorities are effectively translated into retail communications that drive consumer demand, dealer traffic, and sales performance.
- This position leads the Retail media production process from planning and strategy through production and trafficking, ensuring retail-driven marketing including Promotional and National Sales Event work is effectively leveraged across all platforms. The role ensures all in-market communications maintain consistency with Hyundai’s brand, amplifying a clear and cohesive voice in the marketplace
HOW YOU WILL MAKE AN IMPACT
- Lead retail and in‑market communications strategy aligned with Hyundai brand voice and creative direction
- Define retail messaging and oversee creative execution for clarity, consistency, and impact
- Translate national brand strategy into retail communications that drive engagement and conversion
- Oversee development and production of Tier 2 communications, including promotions and Sales Events
- Ensure quality, consistency, and performance across all deliverables
- Monitor campaign performance; use insights to optimize execution and effectiveness
- Partner with Regional Marketing to align messaging with in‑market execution
- Maintain ownership split between messaging (Retail Communications) and execution (Regional Marketing)
- Collaborate with Brand & Advertising leadership to align messaging and campaign intent
- Integrate monthly incentives; ensure accuracy and compliance with partners
- Lead monthly marketing alignment and field readiness
- Manage budgets; optimize resources and spend with Marketing Finance
- Provide leadership updates with insights and performance trends
- Lead strategic direction and execution of retail communications initiatives
- Oversee agency performance and deliverables
- Present strategies and results to senior leadership for alignment and buy‑in
- Manage team performance, hiring, development, and prioritization
WHAT YOU WILL BRING TO THE ROLE
- Must be a high school graduate
- Bachelor’s degree preferred
- Master’s degree a plus
- 10+ years of marketing/advertising experience
- Automotive experience preferred
- Agency and/or client-side experience required
- Minimum 5 years managing direct reports and agency workflow
- Ability to lead large-scale integrated campaigns across multiple channels
- Strong strategic thinking and creative leadership capabilities
- Ability to translate insights into actionable marketing strategies
- Strong interpersonal, communication, and leadership skills
- Ability to manage in a fast-paced, multi-project environment
WHAT HYUNDAI CAN OFFER YOU
- Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
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Holiday Pay - the company shuts down with pay between Christmas and New Years.
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Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
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401(k) retirement plan with Employer Match
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Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
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Vacation and sick time off
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Employer-paid basic life and disability coverage, including Paid-Family Leave.
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Mental health, wellbeing, and employee assistance program
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Health advocate (support)
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Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
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External Training and Development Programs
- Compensation Range: $149,800.00 - $214,000.00 annual base salary
WHAT HAPPENS NEXT
Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.
OTHER DETAILS
- Physical requirements: Normal office duties.
- Must be able to travel.
- Occasional night and weekend work.
Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.
Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles
