Senior Group Manager, Product Performance & Strategy - EVs

WORK MODEL

WHAT YOU WILL DO

• The Sr. Group Manager, Product Line Management (PLM) – EVs is responsible for utilizing advanced knowledge in leading the performance optimization (sales/share/profitability) for current and future Hyundai EV models and ensuring achievement of Business Plan (BP) objectives.  This includes managing and developing a team of Subject Matter Experts (SMEs) that maintain comprehensive, real-time knowledge of sales performance at a national/regional/market level, inventory levels/mix, product/pricing/incentive competitiveness, marketing plans/effectiveness, region/dealer engagement levels, competitor activity, and segment dynamics (including purchase/rejection/avoidance reasons, loyalty/conquest, demographics, etc.).
• The PLM department’s key mission is to achieve revenue, volume, and share objectives and provide strategic direction on go-to-market strategies that optimize sales and profitability for assigned vehicle(s).  Responsible as the lead Sales and Marketing stakeholder for product portfolio management and new product launch readiness/effectiveness.

HOW YOU WILL MAKE AN IMPACT

• Proactively lead team to analyze performance of assigned vehicle(s) relative to objectives, take initiative to develop actionable recommendations to optimize performance across the levers listed below, and present to executive management at regular governance meetings:
  • Product Planning: Provide upstream strategic direction on product specifications and trim/powertrain/drivetrain mix every MY to ensure assigned vehicles meet Sales and Marketing channel marketplace needs.
  • Strategy: Lead development of vehicle positioning strategies and Key Selling Points (KSPs) for all-new, major change, and face-lift vehicles.
  • Marketing: Collaborate to ensure product concept, positioning, and KSPs are clearly communicated and with consistency across all company-owned and 3rd party websites/channels.
  • PR: Partner to ensure vehicle positioning strategy and market performance are effectively incorporated into media events.
  • Incentives: Collaborate to optimize competitiveness and support incentives planning meetings.
  • Pricing: Partner to identify opportunities to increase revenue.
  • Finance: Analyze and validate financial impact of recommendations.
  • Production: Provide trim mix direction monthly to ensure optimized PO and balanced pipeline.
  • Sales Training: Collaborate to ensure KSPs are clearly communicated (ensure consistency with key marketing messages, positioning, and proper competitor comparisons).
  • Sales Operations: Operate closely downstream with field leadership to collaborate, manage and optimize media messaging, incentives and provide strategic/tactical inputs to drive the monthly go-to-market plan.
  • Compliance/IRA: Collaborate to ensure compliance with all Federal/State regulations (CAFE/GHG, Tier 3, SULEV, etc.) and comprehensive understanding of IRA.
• Business Unit Management: Partner with Sales Analysis & Forecasting in setting annual and monthly national/regional business objectives (BP/OP) for each vehicle and provide strategic direction for development of the Mid-term Plan.  Identify key product, marketing and sales programs required to achieve objectives.
• For assigned vehicle(s), lead regular Launch Committee Meetings to ensure cross-functional alignment and organizational readiness for new product launches.  Focus on identification of gaps and work collaboratively to address them.
• Lead development of presentations and other materials for quick turn-around ad hoc executive requests.
• Develop financially vetted business cases for product performance improvement recommendations. 
• Exercise discretion and lead cross-functional teams and projects.
• Manages and develops team members.
• Works with executives on management initiatives.

WHAT YOU WILL BRING TO THE ROLE

• Bachelor’s degree required.
• Master’s degree is a plus.
• At least ten years of professional experience at a manufacturer/distributor of consumer products with direct product responsibilities (planning, pricing, marketing, incentives, distribution, and/or sales).
• At least five years of supervisory experience preferred.
• Automotive industry experience preferred (EV a plus).
• Cross-functional project management experience required. 
• Extensive data analysis experience and data visualization expertise required.
• Self-starter with curiosity and initiative.
• Excellent communication and presentation skills with experience presenting to senior executives.
• Strong analytical skills with attention to detail.
• Ability to simplify complex issues, develop a compelling point of view, and persuasively make case for change leading to action.
• Good organizational and teamwork skills.
• Ability to multi-task.
• Strong automotive industry, technology, and EV knowledge preferred.
• MS office proficiency required.
• Experience with PIN, Maritz, GfK, S&P, Strategic Vision, Ace Metrix, Tableau, etc. studies/tools a plus.

WHAT HYUNDAI CAN OFFER YOU

• Compensation Range: $137,025 - $203,000 annual base salary
• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Basic life insurance, short- and long-term disability
• Mental health, wellbeing, and employee assistance program
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)

WHAT HAPPENS NEXT

Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.

OTHER DETAILS

• Physical requirements: Normal office duties. 
• Occasional domestic and internal travel (up to 5%).