Senior Group Manager, Regional Marketing

WORK MODEL

WHAT YOU WILL DO

The Senior Group Manager, Regional Marketing leads high‑visibility initiatives with direct exposure to the CEO and senior leadership. This role oversees the strategy, supervision, and execution of HMA’s Dealer Marketing programs—including the National Dealer Co‑op and HDAA—while driving end‑to‑end program development, vendor oversight, budget planning, performance reporting, and alignment with HMA’s Media Strategy and Brand Creative teams.

HOW YOU WILL MAKE AN IMPACT

• Execution of the Hyundai Dealer Advertising Association (HDAA) program:
  • ADI level performance evaluation and budget allocation.
  • Organization and maintenance of Dealer advertising committees.
  • Oversight of the HDAA Advertising Compliance Program.
  • Annual and monthly budget planning and spending review.
  • Evaluation and improvement of program processes.
  • Support Media Strategy team in the orchestration of investment across tiers.
  • Support HMA Brand team with the production and review of creative assets.
• Dealer Advertising Co-op Program:
  • Management of Hyundai Dealer Marketing Program (HDMP).
  • Analysis of HDMP performance.
  • Develop/ongoing update of Co-op Guidelines and MAAP requirements.
  • Dealer Marketing to Field communications. 
  • Annual and monthly budget planning and spending review.
  • Manage HMA Online Ad Planner tool/CMS.
• Continuous review and improvement of all program related processes.
• Analysis of key program measurements and development of improvement plans.
• Support field activities and coordinate meetings, as needed.
• Processing approvals (fund allocation/payment requests).
• This position requires ability to problem solve, make decisions and operate with an entrepreneurial spirit within the framework of a team concept.

WHAT YOU WILL BRING TO THE ROLE

• Must be a high school graduate.
• 10+ years of experience directly related to automotive retail sales or marketing is required.
• Automotive industry experience is required
• Vendor/agency relationship management experience is required.
• Strong executive presence with regular engagmeent with CEO and senior leaders.
• Field Sales Ops experience, and Local/Regional experience a plus.
• Prior experience in National or Regional media planning and buying is a plus.
• Three or more years of supervisory experience is a plus.

WHAT HYUNDAI CAN OFFER YOU

• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years. 
• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts 
• 401(k) retirement plan with Employer Match 
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution 
• Vacation and sick time off 
• Employer-paid basic life and disability coverage, including Paid-Family Leave.
• Mental health, wellbeing, and employee assistance program 
• Health advocate (support) 
• Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
• External Training and Development Programs 
• Compensation Range: $137,025.00 - $203,000.00 annual base salary

WHAT HAPPENS NEXT

Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.

OTHER DETAILS

• Physical requirements: Normal office duties.
• Up to 25% domestic travel required.
• Occasional night and weekend work.