Senior Manager, Trends & Market Research
Fountain Valley, CA, US, 92708
At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.
It’s time you rethink what you expect from an employer.
At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.
WORK MODEL
WHAT YOU WILL DO
As Senior Manager, Market Sensing & Research, you will be the voice of the customer at Hyundai and Genesis—shaping vehicles, technologies, and brand strategy from early concept through post‑launch. This role sits at the intersection of consumer insight, product development, and brand strategy, partnering closely with leaders across Product Planning, Marketing, Sales, Engineering, and PR.
You’ll lead high‑impact research programs, translate complex data into compelling stories, and help futureproof our portfolio by identifying emerging consumer and market trends. If you’re curious, strategic, and energized by influencing big decisions, this role offers both visibility and impact.
HOW YOU WILL MAKE AN IMPACT
This position has three primary areas of responsibility:
Lead Custom Market Research (End-to-End)
- Own a “cradle‑to‑grave” research approach across the full vehicle lifecycle—from early concepts to post‑launch performance
- Design and lead qualitative and quantitative studies (custom research, syndicated data, brand trackers) that bring consumer insights into business and product decisions
- Partner with cross‑functional teams and senior leadership to ensure insights directly inform strategy
- Manage research vendors, methodologies, timelines, budgets, and deliverables
- Present findings to large and senior audiences, including executive leadership, with clear business implications
Own Brand Health Tracking
- Lead Hyundai and Genesis brand and model health tracking programs
- Partner with Marketing and agency teams to connect brand performance with marketing actions
- Develop, analyze, and report key brand and model KPIs on a quarterly basis
- Deliver ad‑hoc analyses to support strategic questions across the enterprise
Champion Consumer Trends
- Identify, interpret, and socialize emerging consumer, cultural, and mobility trends
- Leverage custom and syndicated data to uncover opportunities for new products, services, and experiences
- Translate trends into actionable ideas that help futureproof the business
Be a trusted thought partner across the organization on what’s next in mobility and consumer behavior
WHAT YOU WILL BRING TO THE ROLE
- Eight or more years of combined market trends and market research experience, including managing custom qualitative and quantitative consumer research.
- At least 2 years at an automotive or mobility company preferred.
- Bachelor’s degree required.
- Master’s degree a plus.
- Strong analytical skills to synthesize complex data sources and uncover market-driven insights that can be translated to clear, forward-looking recommendations
- Ability to develop compelling, visually engaging PowerPoint presentations and confidently present to large stakeholder groups, including senior executives
- Deep understanding of market research design, methodology, and analysis
- Experience managing vendors, budgets, and multiple concurrent projects
- Proficiency with SPSS and cross‑tab tools (e.g., MTAB)
- Solid understanding of automotive technologies, consumer behavior, and market trends
WHAT HYUNDAI CAN OFFER YOU
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Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
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Holiday Pay - the company shuts down with pay between Christmas and New Years.
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Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
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401(k) retirement plan with Employer Match
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Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
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Vacation and sick time off
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Employer-paid basic life and disability coverage, including Paid-Family Leave.
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Mental health, wellbeing, and employee assistance program
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Health advocate (support)
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Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
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External Training and Development Programs
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Compensation Range: $107,800.00 - $154,000.00 annual base salary
WHAT HAPPENS NEXT
Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.
OTHER DETAILS
- Normal office duties.
- Domestic and possibly international travel (5-10%).
Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.
Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles
