Sr. Group Mgr., Sports Marketing & Partnerships

WORK MODEL

WHAT YOU WILL DO

The Sr. Group Manager, Sports Marketing & Partnerships will supervise strategy, continued development and implementation of Hyundai Motor America’s Sports Marketing and Sponsorship.  This position will lead / facilitate Nationally executed Sports Sponsorships and will also oversee development of Brand guidelines and standards to implement across T2 & T3 Sports sponsorships in US.
The SGM of Sports Marketing & Partnerships ensure partnerships drive positive brand health – increasing brand Awareness, Familiarity, Opinion and Consideration, while also supporting improved dealer traffic.  
This position will also support team members in the coordination and execution of corporate events and programs, such as Grand Openings, Ground Breakings, Global Training initiatives as needed, as directed by Director.

HOW YOU WILL MAKE AN IMPACT

• Guide the daily operations of Sponsorship & Partnerships Marketing Operations, including agency management, performance measurement support, development of points of view (POVs) for sponsorship opportunities, and coordination and oversight of regional sponsorship activity and best practices.
• Develop, administer, and communicate sponsorship guidelines and best practices to Regional Offices, ensuring consistent execution across markets.
• Lead internal partnership teams and agency partners in managing relationships with national sports partners, including coordination with SGM, Experiential, and Lifestyle Partnerships on activation efforts.
• Review a high volume of sponsorship proposals, develop POVs for prospective opportunities, and manage the full lifecycle of communication with sponsored properties.
• Manage sponsorship budgets, including execution of payment requirements, oversight of partner compliance with contract agreements, and delivery of HMA’s contracted rights and assets.
• Develop and implement strategic plans aligned with HMA’s marketing objectives to drive brand awareness, consideration, and brand perception.
• Oversee the day-to-day operations of experiential and partnership marketing initiatives to ensure efficiency, effectiveness, and strong execution.
• Communicate and collaborate effectively with executive leadership, internal stakeholders, regional management, the national dealer body, and, when appropriate, external audiences and media; ensure timely distribution of executive communications and recaps.
• Support the Director in planning and executing National and Regional Dealer Meetings to ensure alignment with HMA’s strategic priorities.
• Lead and support new events, initiatives, and special projects as needed, demonstrating flexibility and adaptability based on business priorities.
• Manage multiple agencies and vendors by defining roles and responsibilities, setting strategic direction, and ensuring alignment with HMA’s marketing objectives.
• Coach, develop, and manage direct reports, provide guidance on workload and priorities, recognize achievements, and support ongoing professional growth.
• Lead and oversee cross-functional teams, providing clear direction, support, and mentorship to drive successful execution of marketing activities.

WHAT YOU WILL BRING TO THE ROLE

• Must be a high school graduate.
• Bachelor’s degree preferred.
• Master’s degree a plus.
• At least ten years of experience in Marketing or Promotions, preferably with an automotive agency and/or related client-side experience.
• Agency experience a plus.
• Ability to manage in a fast-paced, multi-cultural environment, with multiple projects and vendor partners.
• Heavy emphasis on interpersonal relationship skills, analytical skills, written and oral communication skills, and leadership skills.
• Basic computer skills and time management skills.

WHAT HYUNDAI CAN OFFER YOU

• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
• 401(k) retirement plan with Employer Match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Vacation and sick time off
• Employer-paid basic life and disability coverage, including Paid-Family Leave.
• Mental health, wellbeing, and employee assistance program
• Health advocate (support)
• Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
• External Training and Development Programs
• Compensation Range: $137,025.00 - $203,000.00 annual base salary

WHAT HAPPENS NEXT

Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.

OTHER DETAILS

• Normal office duties.
• Must be able to travel – up to 50%.